If you were to attend a convention for website developers, you would hear the word “SEO” for every second of it. Everyone in the world of web development agrees that SEO is crucial to your site’s success. Without good SEO your site is as good as dead. You can do anything you want with your website, but never neglect the importance of SEO and so on. You get the message.

So what is SEO, and why does your website need it so badly? If you are looking for a short explanation, this guide should clear the air for you!

What is SEO?

SEO stands for Search Engine Optimization, and it represents a set of practices that you can use to increase the quantity and quality of traffic to your website through organic search engine results.

To get a better understanding of the concept of SEO, let’s take a closer look at the elements that compose it:

Appearing on a Search Engine

Your website attracts visitors by appearing in the search results of popular web engines like Google, Bing, and Yahoo! etc.

Quality of traffic

This metric refers to attracting visitors to your website who are genuinely interested in the products or information that you have to offer. These people are more likely to return multiple times in the long run. One-time visitors, even if they are in great numbers, do not increase the quality of traffic to your site.

Quantity of traffic

This metric refers to the number of visitors that encounter your website on search engine results pages (SERPs). The more of them will find you that way, the better.

Organic traffic results

You may pay for ads for your websites on search engines. However, if you want to obtain organic traffic, you will have to get it from people who reach your website without clicking on an ad for it on SERPs.

How does SEO work?

To understand how SEO works, we should take a quick look at how search engines rank the myriad of websites that they link to for every search query.

Search engines, like Google, for example, feature web tools that go out and collect information about all the content available on the internet. They return with relevant data about every possible topic and where it is available. The search engine then passes it through an algorithm that aims to match all that data to your query.

Several factors influence this algorithm and the subsequent hierarchy of results, such as:

  • The quantity and quality of links that lead to your website from other domains
  • The quality of links that your website redirects to other sites
  • Content quality and relevance
  • Content length, readability, uniqueness, and loading time
  • Keyword quantity and spread across the content
  • Offline usage of the brand your website represents
  • Social media metrics that include the links on social networks leading back to your site

Why do I need good SEO?

The reason you have a website is that you want to share something with the world. Whether you are selling products and services or you have a non-profit blog, you need to have good SEO for your website.

Good SEO gets visitors, readers, and potential customers. There are multiple SEO techniques that you can employ to improve the search engine optimization features of your website.

SEO is not difficult to learn. You could probably get the gist of it in a couple of days if you already know how to use a computer and research the web. If you do not have the time or energy to bother learning SEO, you can always contact Affordable Website Pros to take care of it for your site.