If you have a business, no matter how small, you cannot overlook the benefits that come from promoting it on social media. In 2017, it was calculated that 90% of U.S. businesses were using social media. Three years later, that statistic surely increased, and if you are not part of it, you are missing out.

Through this short guide to social media, I want to help you understand the advantages that come from using social networks for your business.


What is social media?

Before we go any further, we should take a closer look at the definition of social media. We use these social platforms every day, but do we understand what they are and how they work?

Social media is an ecosystem of internet-based apps that facilitate communication and file-sharing among users. These apps also work as marketing platforms for businesses worldwide. They provide insight into the lives and activities of almost everyone who uses them, including celebrities, politicians, and brands, besides regular users.

Anyone who has access to the internet can create a profile on a social media app in just a few minutes. The universe of social networks is broad and ever-expanding, and some of its benefits include free access to relatively uncensored information, direct contact with brands and celebrities, and the option to connect with virtually anyone in the world.

Some of the most famous social media platforms include Facebook, Instagram, Twitter, Snapchat, LinkedIn, Tik Tok, and Tumblr, among many others.


How social media works

Social media is present on both websites and apps. You can use popular networks like Facebook and Instagram both on your computer and on your smartphone.

Once you create a profile for your brand, you can share details, photos, and videos about it. You can talk about your products, services, and the company’s background. All this content becomes public and other users can like it, comment on it, and even share it with other users.

Every piece of content that you post online can increase the popularity of your brand, which is generally measured in followers. The more followers you have, the more successful your marketing campaigns will be.

You can also use social media to buy advertising space for your products and services. The more you invest, the more potential customers you are likely to reach.


Social media benefits for small businesses

When you use social media for your brand, you create an efficient channel of communication with your clients. It enables you to understand what your target customers want from you, and in return, it offers them a better insight into your company’s creed and direction.

Other benefits of social media for small businesses include:

  • It allows you to improve networking and strike partnerships with other businesses
  • It increases brand awareness
  • It boosts organic visibility for your business
  • It enhances traffic to your website traffic
  • It gives you access to customer feedback
  • It attracts potential customers
  • It helps you track your competition, and even study some of their successful campaigns

You will discover many more advantages for your business once you develop its social media proof. However, once your brand is out there, you must keep a permanent presence on social networks. The more active you will be, the better your customers will view your brand. Social media success requires plenty of hard work, but it is highly rewarding.