A small business that doesn’t have a website can miss out on a huge percentage of their customers who shop online. Having an online presence in this digital era now is more crucial than ever.
Even if you possess a brick-and-mortar business, an online presence is important to reach out to thousands and millions of customers.
Building a website doesn’t cost a lot of money and is easy to manage. One of the advantages of online stores is that they are not restricted to office hours, and are available 24/7.
In this article, we have collected a list of reasons why a small business needs a website.
Build Credibility For Your Brand
A business is also a brand. Establishing a brand credibility through a website can increase flexibility, control and reach of your business.
According to an online survey, more than 77% of U.S. consumers believe a website makes a business appear more credible. 80% of small business owners prefer their business to have a website over alternative methods, such as a social media page.
Showcase Your Products and Services
Websites can be customized based on various themes, styles, and templates. You can choose the right combination of colors, styles and fonts to build a platform according to your brand’s voice. Think of this platform as a blank canvas that you can paint on as you wish. This canvas can then feature your products, testimonials and reviews, and connect you to your customers via email marketing or social media.
Increase Traffic Towards Your Business
According to the eCommerce Foundation’s United States Ecommerce Country Report, 88% of consumers research products online before making a purchase either online or in-store.
This means that when a customer types “leather high boots” or “customized birthday cakes” on Google, and your product is not there, you will lose a huge percentage of customers.
On the contrary, if you have a website, the keyword searches will help the customer find you, which will in turn increase your traffic, sales and subsequently customer base.
Competitors Are Already There
Most customers browse for products online after a recommendation from their peers. According to Inc., 84% of people trust online reviews as much as their friends.
If you are not staying competitive, your potential customers will go to your competitors who already have a website as well as the product the customer is looking for.
How Affordable Website Pros Can Help?
Affordable Website Pros hails from Spring Valley, Las Vegas. Being a small business ourselves, we understand the struggles and needs of other small businesses.
If you are looking to build a website for your business, we offer web design services customized to reflect your brand. Whether you need a new website, or a refresher for an existing one, we can help!
Our goal is to build affordable, responsive, and brand conscious web pages for your business. We will help you through every step of the way from the beginning of this journey and celebrate with you at the finish line.
Let’s build your website together. Contact us today!